Brand identity — BlueSecure

BlueSecure is a cybersecurity consulting firm based in Paris, offering a wide range of awareness and educational services to help teams work safely online.

For the brand’s messaging and creative direction, we prioritised the human element and emphasised the positive aspects of cybersecurity awareness within an organisation.

The theme of empowerment was carried into the visual identity through the use of people-focused imagery, and a bold, uplifting colour palette.